To be filed under Things You May Not Have Known: there is a Corduroy Appreciation Club.

Founded by a man named Miles Rohan for the purpose of (obviously) appreciating corduroy, The Corduroy Appreciation Club finds itself approaching a very important date, as they write on their website,

“The Most Important Date In History: 111111” – also known as, “The date which most closely resembles Corduroy, EVER.”

There are lots of events planned, including an Annual Grand 111111 Meeting to be held at the Desmond Tutu Center on 10th Avenue, New York, at which members in attendance will be required to wear three items of corduroy rather than the usual two. You won’t be surprised to know that tickets are sold out.

For a while the Club was seeking a child born on November 11, 2000, who will turn 11 this year.

“That child is the messiah of corduroy,” said Miles Rohan, founder of the 4,000-member club, which was started as a half-joke in 2005. “We liken it to finding the Dalai Lama.”

Only a half-joke? Oh FFS