Advertising Pays

December 28, 2008 at 3:34 am

There’s a great article in the Independent on Sunday (and it’s not often you get to say that) about how a 2009 general election might be fought with the campaigning advertising that will be appearing on poster sites all over the country.

The paper asked half a dozen top advertising agencies to come up with some ideas and reproduced here are three of the twelve that are featured in the article.

The Thatcher-linked Labour creation produced by the Green-consultancy almost certainly won’t be used. It would be liked by Labour activists but many Tories would be delighted to see David compared with Baroness Thatcher.

ACQA’s creation for the Lib Dems “The Borrowers” using the movie poster theme is a powerful way of getting over Labour’s current strategy – but it would probably work better as a Tory poster.

The best Tory poster comes from 360 Degrees Advertising – a simple message which juxtaposes Labour’s brand colour with the not-so-subtle reminder about who got us all in this awful mess.

Labour will doubtless try what’s worked in the last three elections – attempt to scare voters about the consequences of the inevitable spending cuts that any government will need to impose after Broon’s recession- and on current polling it’s doubtless going to be a Conservative one which will have to make the hard decisions.