Fresh from a walk through Town in the blistering heat and sunshine, it would have taken a stronger entity than TheEye not to be swivelling his head more than that girl in The Exorcist.

For there were many scantily-clad ladies to be seen.

However there were also on display that section of female society which leaves TheEye feeling unnerved and uneasy – very young girls wearing t-shirts or skimpy tops bearing messages that you’d hope if they were your daughter they were still waaaaaay too young to understand.

A company in Australia has just extended the idea to babies. Yes, thanks to Cotton On you too could have your baby wearing a t-shirt proclaiming “I’m living proof my mum is easy”, I’m a tits man”, “Mummy likes it on top”, “Wipe my butt sucker”, “So hot right now”, “I like big boobs and I cannot lie”, “I’m bringing sexy back” and “Practice safe sucks”.

Read the predicable “We’re All Going To Hell” versus “The slogan products aren’t for everyone, but there’s definitely a place in our society for provocative humour that pushes the boundaries” here.

Each to their own but centainly not to my taste. And they are unlikely to be opening a store in Iran any time soon.