How Not To Advertise
Or to put it another way “Segway Boss Killed By Own Segway”
Remember those? They were rather like Paris Hilton – expensive, useless, famous for no reason at all and you could get hurt riding it.
Well, beating the challenge of Gerald “Crap” Ratner for being a marketing department’s worst nightmare, it appears that the owner has driven his own one off a cliff into a river. The outcome? Not so good.
Suicide? Pushed? TheEye hopes that it was a better ending than that, and Jimi’s last words were “Here, hold my martini and I’ll show you something really cool”.
Jimi’s last words were probably
“See – I told you it’s perfectly saaaaaaaaaaaSPLASH!!”
Cruel I know, but you do have to laugh.
Even crueller when you consider that his first empire, Hesco, makes perimeter products so you can quickly – but not quickly enough – build a safety wall.
And then everyone laughs and claps for 5 mins before realising slowly that wasn’t part of the trick.
Aaargh, top factoid! Tops it off, really.
Too classic not to.
Perhaps this was a prototype “Jumping” Segway?? – BOING, said Zebedee….
I know it is wicked but I laughed at the Daily Mail’s graphic.
http://i.dailymail.co.uk/i/pix/2010/09/28/article-1315518-0B60D492000005DC-924_468x417.jpg
There was far too much in the way of drugs and lunacy going on in that programme. Things you’d probably need to invent a Segway to be honest, so you may have a cunning point there.