That’s it. Enough! The world is run by Captain Stupid as is often shown by posts on this blog and so TheEye is going to get in on the act for a few hours. The site is being rebranded for the day.

Consider the sheer daftness of a Swedish vodka company taking a UK radio station to court over their new name – Absolute.

Yes: the owners of Swedish vodka brand Absolut are pursuing legal proceedings against the UK-based Absolute Radio – formerly Virgin Radio – for alleged trademark infringement.

Drinks company Vin & Sprit confirmed that they consider the newly adopted name for the radio station – once owned by UK entrepreneur Richard Branson – to be inappropriate.

“I can confirm that it is correct that we have objections to them using the name Absolute,” Paula Eriksson at The Absolut Company in Stockholm told The Local on Wednesday.

But it’s a perfectly ordinary everyday word for goodness sakes! It’s like trying to get exclusive use of the word “sausage”. Or “fabulous”. Or “RyanAir is crap”.

When asked whether the general public would have difficulty differentiating between a radio station and a vodka brand, Eriksson replied:”Absolut is a brand that is known worldwide outside of its spirits category. We consider that there is a risk of confusion.”

Admittedly, if TheEye gets drunk whilst listening to the radio then there is the chance of slurring and confusion but not more than the usual levels of stupidity.

Paula Eriksson was however in no doubt that Vin & Sprit, a subsidiary of Pernod Ricard, was correct in acting to protect its brand and underlined that there was also a moral issue at stake.”We have a company policy of not targeting our products at those aged under 18. The radio station has a much wider audience. This is something that we do not consider appropriate.”

Absolut-Eye is available for a limited period from any corner-shop with false ID but should be read on a park bench hidden in a brown paper bag. Also available in lemon flavour. Enjoy Absolut-Eye responsibly.

See you in court, morons!