There was a thought-provoking comment on a previous thread by ‘thespecialone‘ about the trustworthiness and reliability of the MSM which began “I dont rely on the media for any ‘news’ on any subject. MSM just follow and publish what others have already done so….”

He speaks of “a bunch of so-called young journalists who just want to try to make a name for themselves.”



So let’s see if that’s a feeling which is more widely felt.

In the US, Gallup (published on 13th August) says:

Americans continue to express near-record-low confidence in newspapers and television news — with no more than 25% of Americans saying they have a “great deal” or “quite a lot” of confidence in either. These views have hardly budged since falling more than 10 percentage points from 2003-2007.

The findings are from Gallup’s annual Confidence in Institutions survey, which found the military faring best and Congress faring worst of 16 institutions tested. Americans’ confidence in newspapers and television news is on par with Americans’ lackluster confidence in banks and slightly better than their dismal rating of Health Management Organizations and big business.

The decline in trust since 2003 is also evident in a 2009 Gallup poll that asked about confidence and trust in the “mass media” more broadly. While perceptions of media bias present a viable hypothesis, Americans have not over the same period grown any more likely to say the news media are too conservative or too liberal.

No matter the cause, it is clear the media as a whole are not gaining new fans as they struggle to serve and compete with growing demand for online news, social media, and mobile platforms.

So yes, it’s not just bloggers and blog readers who are suspicious of the MSM. As usual, we find ourselves in the silent majority.